Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies
Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines
Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
Manage email reporting dashboards, monitor trends, and make recommendations based on results
Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

1-3 years experience in CRM or email marketing
Deep familiarity with CRM technology including ESPs/marketing automation platforms
Analytical mindset with strong attention to detail
Strong writer and communicator
Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
Extremely organized, dependable, self-motivated & ability to multi-task
Bachelor’s degree or equivalent experience

Associate, Lifecycle Marketing, Retail

Key skills