Organize information about new products, formats, and projects, turning ideas into clear, structured proposals;
Develop value propositions, messaging, and materials that communicate the value of each product;
Support the creation of commercial presentations, sales materials, launch scripts, and supporting documents;
Collaborate with content, design, audiovisual, social media, commercial (sales), and data teams to ensure alignment and quality in product communications;
Support the launch of products, courses, educational content, and new commercial solutions;
Map questions and needs from the commercial team to develop support materials and training;
Identify opportunities for promotion, positioning, and sales for projects in development;
Monitor results and lessons learned from launched products, proposing continuous improvements;
Support the organization of processes, workflows, and deliverables related to the area’s products.

Strong writing skills and the ability to craft clear narratives;
Organizational skills to manage information, priorities, and multiple deliverables;
A commercial mindset to understand what makes a product attractive to customers and partners;
Interest in digital products, content, education, media, and new business formats;
Ability to work across teams and translate needs between departments;
Strong communication skills to present ideas and align expectations;
Analytical mindset to track results and suggest improvements;
Autonomy to drive deliverables with guidance, without requiring constant direction.

The following experience is a plus:

Product Marketing Analyst – Mid-level

Key skills