Role Overview
- Organize information about new products, formats, and projects, turning ideas into clear, structured proposals;
- Develop value propositions, messaging, and materials that communicate the value of each product;
- Support the creation of commercial presentations, sales materials, launch scripts, and supporting documents;
- Collaborate with content, design, audiovisual, social media, commercial (sales), and data teams to ensure alignment and quality in product communications;
- Support the launch of products, courses, educational content, and new commercial solutions;
- Map questions and needs from the commercial team to develop support materials and training;
- Identify opportunities for promotion, positioning, and sales for projects in development;
- Monitor results and lessons learned from launched products, proposing continuous improvements;
- Support the organization of processes, workflows, and deliverables related to the area’s products.
Requirements
- Strong writing skills and the ability to craft clear narratives;
- Organizational skills to manage information, priorities, and multiple deliverables;
- A commercial mindset to understand what makes a product attractive to customers and partners;
- Interest in digital products, content, education, media, and new business formats;
- Ability to work across teams and translate needs between departments;
- Strong communication skills to present ideas and align expectations;
- Analytical mindset to track results and suggest improvements;
- Autonomy to drive deliverables with guidance, without requiring constant direction.
The following experience is a plus:
- Product marketing;
- Launching products, courses, content, or digital services;
- Creating commercial presentations and sales materials;
- Projects involving content, education, media, advertising, or digital products;
- Working with commercial (sales), marketing, content, or product teams;
- Campaign planning, launch communications, and offer positioning.
Benefits
- Medical and dental insurance
- Birthday day off
- Childcare assistance
- Casual dress code (every day)
- Transportation voucher (6% employee contribution) or parking
- On-site cafeteria
- Life insurance
- Partnerships with educational institutions
- Wellhub
- Private pension plan
- Access to Estadão’s full digital content
- Exclusive discounts at educational institutions
- Psychological support – Vittude