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Search Engine Advertising (SEA) Expert, Digital Marketing Manager at SEEBURGER | JobVerse
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Search Engine Advertising (SEA) Expert, Digital Marketing Manager
SEEBURGER
Remote
Website
LinkedIn
Search Engine Advertising (SEA) Expert, Digital Marketing Manager
Germany
Full Time
2 hours ago
Visa Sponsorship
Apply Now
Key skills
AI
Analytics
KPI Management
A/B Testing
Collaboration
Remote Work
About this role
Role Overview
SEA strategy & campaign management
Conception, planning, implementation and continuous optimization of SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid)
Management of various campaign formats such as search, display and video ads
Conducting thorough keyword research and competitor analyses to identify relevant search intents
Creating and optimizing ad copy and landing pages to increase conversion rates
Performance analysis & reporting
Monitoring and analyzing campaign performance using relevant KPIs
Conducting A/B tests to optimize ads, targeting and landing pages
Preparing regular performance reports including recommendations for action
Close coordination with the Director Growth & Brand Global Marketing to strategically advance initiatives
AI-supported tools & automation (AI aids)
Use of AI-based tools to improve efficiency and performance, e.g., for keyword clustering and search intent analysis
Creation and optimization of ad variants
Performance forecasts, budget and CPC projections
Automated evaluations and trend analyses
Technical assessment and controlled implementation of AI recommendations based on data-driven analyses
AEO & GEO – advancement of search marketing
Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Assessing and optimizing campaign and content visibility in AI-based search and answer systems
Analyzing new search formats, AI touchpoints and their impact on performance and lead quality
Collaboration with agencies & partners
Requirements
Completed degree with a focus on Marketing, Communications, Media or Digital Business
Solid practical experience in SEA, paid search or performance marketing
Confident use of Google Ads, ChatGPT Paid and ideally Microsoft Advertising
Experience in keyword research, campaign setup, ad copy and conversion-oriented landing page optimization
Good knowledge of web analytics, KPI management and A/B testing
Understanding of tracking, tagging and performance measurement
Interest in AI-supported marketing tools and their productive use
Basic knowledge of, or strong willingness to learn, AEO and GEO
Good German and English skills, spoken and written
Initial experience working with agencies
B2B marketing experience in a technology or software environment is a plus
Benefits
Flexible working: trust-based working hours, remote work and up to 20 days available for workation
30 days of vacation plus additional days for volunteer work and your birthday off
Christmas bonus, employer pension contribution, childcare allowance, bike leasing, Deutschlandticket (public transport pass), tax-free benefits via Edenred and private accident insurance
Digital learning platforms, internal and external training opportunities
Access to thousands of sports and wellness offers
Stress prevention, health days, vaccinations, quiet and activity rooms
Modern campus workplace with coffee bar, canteen and free beverages
Summer and winter parties, afterworks, sports groups, company band and participation in events such as B2Run
Apply Now
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