Search Engine Advertising (SEA) Expert, Digital Marketing Manager

Role Overview

• SEA strategy & campaign management
• Conception, planning, implementation and continuous optimization of SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid)
• Management of various campaign formats such as search, display and video ads
• Conducting thorough keyword research and competitor analyses to identify relevant search intents
• Creating and optimizing ad copy and landing pages to increase conversion rates
• Performance analysis & reporting
• Monitoring and analyzing campaign performance using relevant KPIs
• Conducting A/B tests to optimize ads, targeting and landing pages
• Preparing regular performance reports including recommendations for action
• Close coordination with the Director Growth & Brand Global Marketing to strategically advance initiatives
• AI-supported tools & automation (AI aids)
• Use of AI-based tools to improve efficiency and performance, e.g., for keyword clustering and search intent analysis
• Creation and optimization of ad variants
• Performance forecasts, budget and CPC projections
• Automated evaluations and trend analyses
• Technical assessment and controlled implementation of AI recommendations based on data-driven analyses
• AEO & GEO – advancement of search marketing
• Implementation of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Assessing and optimizing campaign and content visibility in AI-based search and answer systems
• Analyzing new search formats, AI touchpoints and their impact on performance and lead quality
• Collaboration with agencies & partners

Requirements

• Completed degree with a focus on Marketing, Communications, Media or Digital Business
• Solid practical experience in SEA, paid search or performance marketing
• Confident use of Google Ads, ChatGPT Paid and ideally Microsoft Advertising
• Experience in keyword research, campaign setup, ad copy and conversion-oriented landing page optimization
• Good knowledge of web analytics, KPI management and A/B testing
• Understanding of tracking, tagging and performance measurement
• Interest in AI-supported marketing tools and their productive use
• Basic knowledge of, or strong willingness to learn, AEO and GEO
• Good German and English skills, spoken and written
• Initial experience working with agencies
• B2B marketing experience in a technology or software environment is a plus

Benefits

• Flexible working: trust-based working hours, remote work and up to 20 days available for workation
• 30 days of vacation plus additional days for volunteer work and your birthday off
• Christmas bonus, employer pension contribution, childcare allowance, bike leasing, Deutschlandticket (public transport pass), tax-free benefits via Edenred and private accident insurance
• Digital learning platforms, internal and external training opportunities
• Access to thousands of sports and wellness offers
• Stress prevention, health days, vaccinations, quiet and activity rooms
• Modern campus workplace with coffee bar, canteen and free beverages
• Summer and winter parties, afterworks, sports groups, company band and participation in events such as B2Run