SEA strategy & campaign management
Conceptualization, planning, execution, and continuous optimization of SEA and AI-paid campaigns (e.g., Google Ads, Microsoft Advertising, ChatGPT Paid)
Management of various campaign formats such as search, display, and video ads
Conducting in-depth keyword research and competitive analyses to identify relevant search intents
Creation and optimization of ad copy and landing pages to increase conversion rates
Performance analysis & reporting
Monitoring and analyzing campaign performance based on relevant KPIs
Running A/B tests to optimize ads, targeting, and landing pages
Preparing regular performance reports including actionable recommendations
Close coordination with the Director Growth & Brand Global Marketing for the strategic development of measures
AI-supported tools & automation
Use of AI-based tools to increase efficiency and performance
Evaluation and optimization of campaign and content visibility in AI-based search and answer systems
Collaboration with agencies & partners
Close cooperation with external SEA agencies, AI search agencies, and platform consultants

Completed degree with a focus on marketing, communications, media, or digital business
Solid practical experience in SEA, paid search, or performance marketing
Confident handling of Google Ads, ChatGPT Paid, and ideally Microsoft Advertising
Experience in keyword research, campaign setup, ad copywriting, and conversion-oriented landing page optimization
Good knowledge of web analytics, KPI management, and A/B testing
Understanding of tracking, tagging, and performance measurement
Interest in AI-supported marketing tools and their productive use
Basic knowledge or a strong willingness to learn AEO and GEO
German and English language skills at C2 level required
Initial experience working with agencies
B2B marketing experience in a technology or software environment is a plus

Flexible work: Trust-based working hours, remote work, and up to 20 days available for workation
Vacation & leisure: 30 vacation days plus additional days off for volunteer work and on your birthday
Financial extras: Christmas bonus, company pension scheme subsidy, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance
Training: Digital learning platforms, internal and external training opportunities
Health & well-being: Stress prevention measures, health days, vaccinations, quiet and relaxation room
Work environment: Modern campus workplace with coffee bar, cafeteria, and free drinks
Events & team spirit: Summer and winter parties, afterworks, sports groups, an in-house band, and participation in events like B2Run

SEA Expert, Digital Marketing Manager

Key skills