Write clear, persuasive, on-brand copy across CRM channels — email, SMS, MMS, push notifications, landing pages, and direct mail — for Fortune 500 clients across multiple industries
Partner with designers, strategists, and analysts to translate data insights and customer behavior into resonant messaging that drives engagement and conversion
Support the creation of promotions, gamification mechanics, and loyalty program communications that deepen customer relationships
Craft narrative-driven copy for sales decks, pitch presentations, one-pagers, and battlecards that help the sales team advance and close deals
Translate Zeta’s data assets, AI capabilities, and client outcomes into compelling stories tailored to C-suite and marketing decision-makers
Develop messaging frameworks that clearly articulate Zeta’s value proposition and competitive differentiation across buyer segments
Write and refine copy for bespoke demo experiences — including custom email previews, annotated platform flows, and supporting sales narratives
Write scripts for sizzle videos, platform walkthroughs, and sales demo recordings that are visually adaptable and narratively precise
Develop digital copy supporting live and recorded sales demos.
Collaborate with creative and production teams to ensure scripts translate cleanly from page to screen, balancing technical accuracy with accessibility

7+ years of professional copywriting experience in digital marketing, agency, in-house brand, or SaaS/MarTech environments
Bachelor's degree in English, journalism, advertising, communications, or a related field — or equivalent professional experience
Deep understanding of the customer journey and the role compelling copy plays in driving engagement, conversion, and brand loyalty at every touchpoint
Portfolio that showcases strategic range: brand copy, performance copy, scripts, and sales or platform storytelling
Strong communicator and collaborator, comfortable presenting and defending creative concepts to internal stakeholders and clients alike
Proven ability to mentor team members, contribute to team creative culture, and elevate the work of those around them

Senior Copywriter

Key skills