You’ll help build and evolve the visual identity of multiple B2B shows, ensuring strong brand positioning, scalable design systems, and high-performing episode packaging.
Building full brand identity systems for new podcast launches (logo, typography, color systems, cover art, visual direction)
Refreshing existing podcast brands to improve relevance, positioning, and consistency
Designing YouTube thumbnails that are performance-minded, CTR-aware, and built within scalable systems
Creating moodboards and visual exploration decks for new show concepts and brand pitches
Partnering with producers and strategists to align visual direction with show positioning and audience goals
Building repeatable visual systems that scale across dozens of episodes without losing brand consistency
Using AI-assisted design workflows (Midjourney, Photoshop, etc.) to improve speed, ideation, and production quality

3+ years of experience in brand design, visual identity, or content design
Strong portfolio showing range across multiple brands and industries
Advanced proficiency in Adobe Photoshop and Illustrator
Experience designing YouTube thumbnails or performance-driven content packaging
Strong understanding of typography, composition, contrast, and visual hierarchy
Experience using AI tools like Midjourney or Stable Diffusion as part of the creative workflow
Ability to explain and defend design decisions clearly

Freelance Designer, Brand Builder, Thumbnail Architect

Key skills