Partner with senior marketing leadership to develop comprehensive marketing strategies and execution roadmaps for high-priority transformational initiatives across Retail and Wealth Marketing
Translate business objectives into actionable strategic plans with clearly defined success measures and implementation pathways
Build robust business cases, investment proposals, financial models, ROI analyses, and scenario planning frameworks to support strategic decision-making and organizational investment
Collaborate with business, analytics, and finance teams to define KPIs, success metrics, and performance tracking methodologies that enable data-driven evaluation of marketing effectiveness
Conduct market, competitive, and customer landscape analyses to identify strategic opportunities, inform positioning, and strengthen the retail marketing value proposition
Develop executive-level presentations, strategic narratives, and decision-support materials that synthesize complex findings into concise, compelling recommendations
Support end-to-end management of large-scale strategic initiatives, including problem framing, hypothesis development, strategic planning, and execution alignment
Drive stakeholder alignment and maintain strategic continuity across cross-functional teams and leadership groups

Senior-level strategic marketing experience with demonstrated success acting as a trusted advisor and thought partner to executive marketing leadership within large, matrixed organizations
Proven track record shaping and delivering large-scale, transformative marketing strategies and initiatives
Strong analytical and financial acumen, including hands-on experience building business cases, investment models, ROI frameworks, and strategic analyses
Ability to partner effectively with analytics and finance organizations to translate data into actionable strategic insight
Exceptional executive communication, storytelling, and stakeholder management skills
Proven ability to synthesize ambiguous and complex information into clear strategic recommendations and influence senior stakeholders without direct authority
Experience operating within highly cross-functional environments with multiple senior stakeholders and competing priorities

Senior Marketing Strategist

Key skills