Salesforce Marketing Cloud Developer – Salesforce Marketing Cloud Certified, Consultant or Email Specialist Required

Role Overview

• The Salesforce Marketing Cloud Developer will support the continued growth of the Salesforce Marketing Cloud (SFMC) solution.
• This role will be responsible for, but not limited to, gathering requirements, configure/build/customize and support the Salesforce Marketing Cloud application while guiding the overall direction of our Marketing Cloud instance.
• This role will focus on the development of email communications leveraging Content Builders tool, HTML and CSS where necessary in partnership with our CRM team.
• Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives.
• Design, build, test and send emails in SFMC.
• Understanding of nurture program functionality, capabilities and build upon request.
• Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations.
• Application of tracking on all marketing automation tactics.
• Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.
• Perform testing of emails, campaigns, pages, and data as needed and on time.
• Assist with SFMC data hygiene and system maintenance.
• Prepare and import lists into SFMC.
• Assist with marketing automation-specific troubleshooting requests as submitted.
• Provide recommendations on customer journey and communication best practices.
• Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, and scoring.
• Develop reporting and dashboards to communicate campaign and marketing effectiveness.
• Interpret and translate metrics into insightful analysis to drive change and campaign performance.
• Provide support for Salesforce and Marketing Cloud data integrations.
• Document solution and architecture decisions.
• Assist in monthly feature releases.

Requirements

• A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget
• Experience creating automated or drip marketing campaigns that include email marketing required.
• Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder.
• Experience with developing email templates and dynamic content using HTML and AMP Script.
• Experience creating responsive emails.
• Experience in supporting end-users, requirements gathering and documentation.
• Experience with list segmentation and working with large data sets.
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path.
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.
• Experience with Data Extensions and SQL Queries a plus.
• Experience working on optimizing campaigns through A/B testing and multivariate testing.
• Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript, JQuery and Angular JS.
• Worked extensively on Landing Pages and Microsites.
• Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs.
• Google analytics experience required.

Tech Stack

• Angular
• Cloud
• JavaScript
• jQuery
• SFDC
• SQL

Benefits

• flexible work arrangements