Senior Program Manager – Multi-Touch Attribution Ownership, Paid Media Analytics

Role Overview

• Own the strategy, roadmap, and ongoing evolution of the Multi‑Touch Attribution experience across paid (and owned, where applicable) media
• Define what “decision‑ready MTA” means across use cases such as campaign performance, channel optimization, forecasting, and testing
• Establish and maintain standard attribution views, frameworks, and definitions to ensure consistent interpretation and use
• Partner with analytics, data science, and marketing stakeholders to ensure MTA outputs are accurate, consistent, and aligned to business goals
• Act as a subject‑matter expert in paid media analytics, including channel mechanics, optimization levers, and measurement tradeoffs
• Interpret MTA and last‑touch data together to provide nuanced insights on incrementality, efficiency, and performance drivers
• Translate analytics outputs into clear optimization recommendations and learning agendas for paid media teams
• Support KPI standardization and benchmarking across channels, products, and campaigns
• Serve as the primary analytics owner and point of contact for MTA and paid media measurement vendors
• Manage vendor relationships, including roadmap alignment, enhancements, bug tracking, and data quality issues
• Assess contracted capabilities versus evolving business needs
• Translate business requirements into actionable vendor asks and ensure solutions are implemented and adopted effectively
• Partner with internal teams to support tool governance, documentation, and change management
• Partner closely with Marketing, Analytics, Data Science, and external agencies to align measurement strategy and execution
• Lead conversations with senior stakeholders to set expectations, explain measurement tradeoffs, and build confidence in MTA insights
• Influence adoption by shifting analytics from ad hoc reporting to repeatable, embedded decision support
• Support training, documentation, and enablement to increase MTA fluency across teams
• Ensure high standards for data quality, validation, and documentation within the MTA ecosystem
• Help define ownership boundaries between internal teams and external vendors
• Identify opportunities to simplify workflows, reduce manual effort, and improve the scalability of attribution insights
• Contribute to broader analytics standards and marketing measurement operating models

Requirements

• Significant experience in marketing analytics, paid media analytics, or marketing measurement
• Hands‑on experience with multi‑touch attribution models and applying them to business decision‑making
• Strong understanding of paid media channels, performance metrics, and optimization frameworks
• Experience managing external vendors or analytics platforms, including roadmap and issue management
• Proven ability to translate complex analytics into clear, actionable insights for non‑technical audiences
• Strong communication, influence, and stakeholder management skills

Desired Qualifications

• 7+ years of experience in marketing analytics, paid media analytics, or marketing measurement
• Experience working in large, matrixed organizations
• Familiarity with marketing analytics platforms, attribution tools, or enterprise data environments
• Experience partnering with agencies on paid media measurement and optimization
• Comfort operating in ambiguous or evolving environments where frameworks are still being defined

Benefits

• Highly competitive pay
• Generous benefits and perks