Define and own the overall social media strategy across brands
Build and evolve the social media team structure to fit the objectives and match the maximum ROI
Establish clear content pillars, platform strategies, and tone of voice guidelines
Collaborate with the other Marketing leaders to guarantee coherency
Translate strategy into practical frameworks (content calendars, formats, workflows)
Directly manage and mentor the team members to foster autonomy
Ensure high-quality, timely execution of content, campaigns, and community engagement
Implement processes for planning, approvals, and publishing across multiple brands
Drive audience growth, engagement, and retention through innovative formats
Guide the team in capitalizing on real-time content opportunities
Define and lead the influencer marketing strategy across key markets
Establish structured collaboration with key marketing functions
Build reporting frameworks and dashboards for consistent performance tracking

5 + years experience in social media, digital marketing, or content strategy
Proven experience building and managing social media teams
Strong understanding of both organic and paid social ecosystems
Experience with influencer marketing and creator partnerships
Demonstrated ability to translate strategy into scalable execution
Data-driven mindset with strong analytical and problem-solving skills
Experience in regulated industries (gambling, sportsbetting, etc.) is a strong plus
Deep understanding of social platforms, trends, and content formats

Head of Social Media

Key skills