About this role
Role Overview
- Write, edit, and proofread content across channels including website copy, blog posts, member newsletters, social media, email campaigns, and marketing collateral
- Develop member-facing communications that explain benefits, care programs, and health plan features in plain, accessible language
- Create provider
- and broker-facing content that articulates Harbor Health's value proposition as a payvider and ACO partner
- Collaborate with clinical and operations teams to accurately represent Harbor's care model, HEDIS initiatives, and population health programs
- Translate regulatory and compliance-driven content (e.g., CMS/TDI requirements) into member-friendly formats — EOBs, plan documents, FAQs
- Maintain and evolve Harbor's brand voice and editorial standards across all content types
- Support SEO strategy by producing optimized content that drives organic traffic and member engagement
- Manage multiple content projects simultaneously, meeting deadlines in a fast-paced startup environment
- Partner with the Creative Director and design team to ensure content and visual elements are cohesive and on-brand
- Track content performance metrics and incorporate insights to continuously improve effectiveness
- Assist in building a content library and knowledge base for internal and external use
Requirements
- 5+ years of professional writing experience, with a portfolio demonstrating range (digital, long-form, and/or marketing copy)
- Experience writing in a healthcare, health insurance, or health-tech context
- Strong command of plain-language writing principles for consumer-facing audiences
- Ability to distill complex, technical, or regulatory information into clear and engaging content
- Excellent editing and proofreading skills; strong attention to detail
- Comfortable managing multiple concurrent projects and adapting quickly in a startup environment
- Proficiency with content management systems and digital publishing tools
- Familiarity with value-based care, ACO structures, Medicaid/Medicare, or managed care concepts (preferred)
- Experience writing for both B2C (member) and B2B (provider, broker) audiences within the same organization (preferred)
- Working knowledge of SEO best practices and content performance measurement (preferred)
- Experience with email marketing platforms (Mailchimp, HubSpot, or similar) (preferred)
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field (preferred, not required)
- Bilingual in English and Spanish — a meaningful advantage given Harbor's Texas member population (preferred)
- Background in startup or early-stage healthcare organizations (preferred)
Benefits
- Opportunity to shape how Harbor Health communicates its story — across member education, plan marketing, and community engagement — at an inflection point in the organization's growth
- Collaborative and dynamic work environment
- An organization made of people who are passionate about changing the healthcare landscape
- Competitive salary and benefits package
- Professional development and growth opportunities
- A transparent and unique culture