Manage the strategic development and optimization of community webpages on Lennar.com using ‘Optimizely’, ensuring a seamless, high-impact digital buyer journey
Lead the structure and maintenance strategy for JDE community setup and ongoing updates to align marketing priorities and sales goals
Drive and oversee the creation, quality assurance (QA), and performance monitoring of key landing pages (e.g., Community Ads, “Coming Soon” pages)
Drive the end-to-end development of community marketing assets, including floorplans, renderings, and site plans
Strategically manage ‘Modsys’ creation in partnership with Field Marketing to ensure consistent, branded experiences across touchpoints
Manage and oversee ‘BoxBrownie’ virtual staging strategy and enhancement pipeline
Manage, maintain and optimize a centralized repository of photo, video, and virtual tour content
Drive the strategy and execution for Zillow location verification and optimization to support SEO, visibility, and buyer accuracy
Conduct quarterly audits and enhancements across third-party listing sites (e.g., RDC)
Own the digital content lifecycle for community launches
Develop and execute promotional messaging strategies across platforms and landing pages
Monitor internal digital performance metrics and translate insights into actionable content improvements
Drive the process for QMI inventory accuracy

Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
Minimum 2 – 4 years of experience is required
Proven work experience as a Marketing/Data Coordinator
Computer skills and competencies are required
Strong organizational and time management skills; able to manage multiple deadlines across various job types
Knowledge of Microsoft office applications is required
Knowledge of Optimizely is a plus

Regional Website Content Specialist

Key skills