Senior Product Marketing Manager – Consumer Growth Marketing

Role Overview

• Lead targeted engagement strategies for Services and RFN users across core growth channels, such as email, push, and in-product messages, to increase retention and deepen engagement throughout the user journey.
• Measure campaign performance and partner with Growth Science and Operations teams to track, analyze, and act on results.
• Optimize recurring user journeys, audience segmentation, feature usage, and retargeting campaigns to drive repeat engagements with high-intent users.
• Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics.
• Partner with Marketing Technology and Operations teams to build new marketing capabilities, behavioral signals, and channel optimizations that will drive engagement and revenue.
• Develop and execute cross-sell strategies to drive awareness and engagement across the Services and RFN verticals, building experimentation plans to meet revenue goals and executing across core growth channels.
• Collaborate with in-house creative design teams to build best-in-class marketing campaigns, partnering with PMM leads to incorporate key value propositions and ensure consistent brand messaging across growth channels.
• Launch audience expansion experiments to grow reach by increasing channel opt-in and improve campaign effectiveness.
• Partner with Product and Engineering teams to create engagement loops and drive feature adoption.
• Demonstrate strong organizational and interpersonal skills — set priorities, problem-solve, multitask, and work independently in a rapidly changing environment.
• Leverage AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

Requirements

• 7-10 years of experience in growth marketing, lifecycle marketing, or related roles.
• Proven experience building and optimizing lifecycle programs across owned and operated channels (i.e., email, in-product).
• Experience developing cross-sell or multi-vertical growth strategies that drive measurable business impact.
• Hands-on experience with marketing platforms (i.e., Braze) to manage campaign execution, build audience segmentation, and develop new behavioral signals.
• Strong analytical and strategic thinking skills.
• Must be comfortable analyzing campaign performance, extracting insights from data, and applying them to real-world execution and optimization.
• Experience with audience expansion strategies, including driving marketing opt-ins or increasing reach through growth experimentation.
• Demonstrated ability to manage performance monitoring across a large portfolio of campaigns, with a bias toward action and continuous optimization.
• Excellent organizational, project management, cross-functional collaboration, and prioritization skills in fast-paced, dynamic settings.
• Strong communication skills with the ability to summarize complex concepts to an executive audience.
• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent practical experience).
• Experience with, or strong enthusiasm for, applying AI solutions in growth marketing.

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan