National Marketing Manager

Internet Brands is a fully integrated online media and software services company. They are seeking a National Marketing Manager to lead all marketing efforts for their Apartments Division, including managing campaigns, coordinating B2B marketing, and overseeing the division's marketing budget.

Responsibilities:

• Managing all marketing for the Division and activities within the marketing department
• Contributing toward the marketing strategy for the company in line with Divisional growth objectives
• Coordinating B2B marketing campaigns with sales activities
• Developing and Overseeing the Division’s marketing budget
• Utilizing AI tools to analyze and synthesize internal data in support of external marketing messaging
• Coordinating and managing all tradeshow activities
• Creating and publishing of all marketing material in line with marketing plans
• Planning and implementing B2C promotional campaigns
• Managing and improving B2B lead generation campaigns, measuring results
• Overall responsibility for brand management and identity
• Perform ongoing market research with the assistance of proven AI solutions, reaching conclusions and reaching business decisions more efficiently
• Preparing online, print, and email marketing campaigns, both B2B and B2C
• Monitoring and reporting on effectiveness of marketing communications
• Creating a wide range of different marketing materials enabling sales team success
• Publish written and video content, highlighting analysis of our industry leading data store
• Working closely with Product team and assisting with new product launches
• Maintaining effective internal communications to ensure all relevant Divisional functions are kept informed of marketing objectives
• Analyzing potential strategic partner relationships for Divisional marketing

Requirements:

• Bachelor degree in Marketing
• Minimum two years of experience in a corporate-level marketing role, specifically focused on marketing to multifamily property management organizations
• Strong analytical, project management, and communication skills
• Proven experience developing and managing a full departmental P&L
• Confident and dynamic personality
• Strong creative outlook
• Public speaking experience preferred
• Design background a plus