Global Strategic Marketing Director – Digital Innovation, Surgical Outcomes

Role Overview

• Own and deliver the global roadmap and activation plan for Digital Innovation and the Surgical Outcomes program, including prioritized use cases, milestones, resourcing assumptions, launch gates, and success metrics—and ensure key deliverables are met.
• Deliver a global value proposition and messaging architecture for Surgical Outcomes across key stakeholders (clinicians, health systems, payers, patients), including evidence-based narratives and field-ready toolkits that drive adoption and scale.
• Drive cross-functional execution across R&D, Medical Affairs, Health Economics & Market Access, Regulatory/Quality, Professional Education, Commercial/Regions, and Digital/Technology teams, with clear governance, decision rights, RACI, and escalation of risks and blockers.
• Prioritize digital use cases that improve surgical pathways (pre-op optimization, education and engagement, post-op monitoring, adherence and recovery support), and deliver global requirements, launch readiness plans, and adoption measurement approaches for priority solutions.
• Deliver digital commercialization and adoption in priority markets: develop go-to-market plans, customer journeys, omnichannel activation, and enablement programs that scale globally and can be localized effectively by region.
• Run operating rhythms and performance management across the program (KPIs, dashboards, governance, risk management, cross-team dependencies, and executive reporting), and drive corrective action plans when performance is off-track.
• Build and maintain relationships with external partners and clinical stakeholders to accelerate innovation, strengthen evidence generation, and support dissemination and adoption.
• Own financial stewardship for the program by setting targets, monitoring budgets, and forecasting impact, ensuring measurable return on investment and timely course correction as needed.
• Ensure compliance with all relevant regulations, policies, and industry standards across all initiatives, including appropriate governance for digital solutions.

Requirements

• Bachelor’s degree required; Master’s degree (MBA or equivalent) preferred.
• Minimum of 10+ years of progressive experience inclusive of leading teams with a focus on global marketing, strategy, commercialization, digital innovation, or related roles (medical device, healthcare, or digital health preferred).
• Proven expertise in digital innovation and technology-enabled solutions, with a track record of launching and scaling programs or products in complex environments with measurable adoption and impact.
• Demonstrated ability to translate market and customer insights into clear positioning and execution plans, and to deliver results against defined milestones and KPIs.
• Strong leadership capabilities, with experience leading cross-functional teams and influencing senior stakeholders in a matrix organization.
• Ability to analyze complex data and market trends to drive strategic decision-making.
• Experience leading global launches and understanding regulatory and compliance requirements across multiple markets.
• Excellent communication and interpersonal skills with a customer-focused mindset.
• Demonstrated ability to identify and capitalize on growth opportunities to drive business success.

Benefits

• Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
• The Company maintains highly competitive, performance-based compensation programs.
• Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.
• The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.
• Bonuses are awarded at the Company’s discretion on an individual basis.
• This position is eligible to participate in the Company’s long-term incentive program.
• Employees are eligible for the following time off benefits:
• Vacation –120 hours per calendar year
• Sick time
• 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time
• up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• 10 days Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year