Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
Ensure data integrity and compliance with privacy regulations
Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)
Create and organize complex data in excel spreadsheets to enable analysis
Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives
Provide actionable insights to improve customer acquisition, retention, and engagement
Support forecasting, budgeting, and ROI analysis for marketing initiatives
Ensure data integrity and compliance with privacy regulations
Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

Bachelor's Degree or equivalent experience required
Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred)
5+ years in marketing analytics or related role
Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)
Expertise in digital media and direct-to-consumer marketing or comparable experience
Experience with strategic planning is preferred
Should have an understanding of digital campaign performance, attribution, and optimizations
Should have expertise in understanding consumer conversion funnels
Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required
Agency background is preferred
Google AdWords, Analytics and Google Data Studio experience preferred
Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
Excellent written and verbal communication skills
Familiarity with website analytics and reporting as it relates to digital marketing
Ability to work and deliver multiple projects simultaneously on tight deadlines
Excellent organizational and project management skills
Advanced MS Excel expertise (formulas, pivots, analyses)

Senior Marketing Analytics Analyst

Key skills