Commercial Marketing, Government

Role Overview

• Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment.
• Define and refine the "Economic Buyer" and "Technical Influencer" personas.
• Deeply understand the "why" and "how" behind the segment’s purchasing decisions to anticipate objections and accelerate the sales cycle.
• Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs.
• Create value propositions that span across Verily’s product pillars, positioning our full suite of solutions as a unified answer to segment challenges.
• Articulate how Verily’s solutions reduce complexity and speed up the realization of business outcomes for clients.
• Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators.
• Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
• Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel.
• Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities.
• Identify high-growth sub-segments and white-space opportunities within the vertical.
• Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
• Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale.
• Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 8-12+ years in Product Marketing (PMM), Commercial Strategy, Management Consulting, or a related Commercial role.
• Proven experience in B2B HealthTech, US Government, or SaaS.
• At least 5-7 years of specific experience selling to, marketing to, or working within the US Government vertical is required.
• Experience specific to HHS (e.g. FDA, CMS, NIH, CDC) is strongly preferred.
• Demonstrated ability to enable sales or business development teams within complex, multi-stakeholder B2B sales cycles.
• Act as a strategic advisor to the US Government Sales Lead, providing market signals that help refine the go-to-market approach.
• Maintain deep subject matter expertise and understanding of Verily’s solutions and capabilities that are sold to this segment.

Benefits

• flexibility
• resources
• competitive benefits to support you in your whole-person well being