Own Veloq’s commercial motion in Europe
Deepen that pipeline, close the first major enterprise customers, and build a repeatable sales motion that can scale
Lead consultative sales of warehouse automation and software solutions
Build and maintain a strong pipeline with clear deal discipline, healthy coverage and realistic forecasting
Refine the sales playbook — from ICP and buyer personas to messaging, qualification and deal stages
Build relationships with senior decision-makers across grocery, retail and 3PL
Work closely with the CEO on pricing, commercial terms and major negotiations
Partner with Product, Partnerships, Operations, Legal and Finance to ensure deals are winnable and smoothly handed over into implementation
Represent Veloq externally at industry events and forums
Lead and develop the commercial team, setting high standards for execution and customer engagement

10+ years in enterprise SaaS or supply chain / logistics technology sales
At least 5 years in senior commercial and/or hunter roles
Proven closer with a track record of hitting or exceeding quotas at €1M+ ARR level
Strong experience selling into retail, grocery or logistics operations at C-level / VP level
Strong understanding of warehouse automation and e-grocery economics
Proven people management experience — coaching, performance management, building strong sales culture
Consultative technical sales background — able to sell bespoke solutions with complex discovery and multi-stakeholder alignment
Strong hunter mentality — comfortable building your own pipeline and using CRM / AI tools to move faster
Comfortable with long and complex sales cycles (6–18 months)
Fluent English. Other languages will be an advantage

Sales Director

Key skills