Marketing Manager

Role Overview

• Develop and lead Dexerto’s B2B marketing and industry positioning strategy
• Identify opportunities to elevate Dexerto’s profile across the advertising, media, gaming, entertainment, and creator economy industries
• Shape how Dexerto communicates its value proposition, market position, capabilities, and authority externally
• Help define the strategic narrative around Dexerto’s growth, audience, innovation, and commercial strengths
• Ensure consistency in how Dexerto presents itself across sales materials, PR, events, partnerships, thought leadership, and industry communications
• Work closely with leadership to identify opportunities to strengthen the company’s visibility and reputation globally
• Build and manage relationships with relevant industry press, media publications, PR contacts, event organisers, and trade publications
• Identify opportunities for coverage, commentary, interviews, speaking opportunities, and market visibility
• Drive strategic PR initiatives that increase awareness of Dexerto within advertising, media, gaming, entertainment, and creator industries
• Support senior leadership in raising Dexerto’s external profile through coordinated thought leadership and strategic positioning
• Identify opportunities for industry partnerships, market-facing campaigns, and strategic brand amplification
• Lead Dexerto’s industry awards strategy across commercial, editorial, video, social, and branded content categories
• Work closely with Commercial, Creative Strategy, Sales, Editorial, and Leadership teams to identify strong award opportunities and craft compelling submissions
• Build systems and processes around award tracking, submission timelines, and supporting materials
• Support the commercial team in strengthening Dexerto’s positioning within pitches and external-facing materials
• Partner with Business Development and Sales teams to align marketing efforts with commercial growth objectives
• Develop marketing initiatives that support lead generation and commercial growth
• Identify ways marketing can better support outbound sales efforts, prospect engagement, and industry awareness
• Create market-facing campaigns, reports, and strategic content that drive inbound interest and commercial conversations
• Work closely with sales leadership to understand pipeline priorities and support broader business development initiatives
• Help improve how Dexerto positions itself against competitors within agency and brand conversations
• Leverage Dexerto’s audience, platform, campaign, and industry data to create compelling market-facing insights and narratives
• Lead the creation of whitepapers, industry reports, trend pieces, insight decks, and research-led marketing initiatives
• Translate complex audience and performance data into commercially valuable industry stories
• Develop distribution strategies for reports and insights across PR, sales, social, partnerships, and industry channels
• Identify the right audiences, publications, and industry stakeholders for market-facing insight campaigns
• Track and evaluate the effectiveness of marketing initiatives, PR activity, awards strategy, and lead generation efforts
• Establish KPIs and reporting frameworks around brand visibility, engagement, commercial support, and market impact
• Bring accountability and performance focus to Dexerto’s external marketing activity
• Continuously assess industry trends, competitor positioning, and market opportunities.

Requirements

• 5+ years of experience in B2B marketing, brand marketing, agency marketing, media marketing, or strategic communications
• Experience marketing an agency, publisher, media business, entertainment company, or public-facing brand
• Strong understanding of the advertising, media, gaming, entertainment, and creator economy landscapes
• Experience supporting lead generation, business development, or commercially-driven marketing functions
• Demonstrated experience developing strategic marketing campaigns and market positioning initiatives
• Strong experience producing industry-facing reports, whitepapers, insights pieces, or thought leadership content
• Ability to interpret audience and campaign data and turn it into compelling commercial narratives
• Existing relationships or experience working with industry media, PR contacts, trade publications, or event organisers
• Strong writing, storytelling, and communication skills
• Experience supporting award submissions, PR campaigns, or industry recognition initiatives
• Strong commercial awareness and understanding of how marketing supports revenue growth
• Ability to operate strategically while also driving execution and delivery
• Strong organisational and project management skills
• Confidence working with senior stakeholders and leadership teams
• High attention to detail combined with strong creative and strategic thinking
• Passion for gaming, entertainment, digital culture, or creator-led media is highly desirable.