Senior Category Manager

Role Overview

• Category Strategy & Development: Identify headroom for growth, setting strategic targets on category share & channel distribution across the Hu & Enjoy Life portfolios.
• Define category & competitive landscape informing brand x category.
• roadmap for both annual planning and multi-year planning.
• Assess consumption performance v. in-year & longer-term roadmaps.
• Identify future fit categories in partnership with innovation team.
• Support channel & customer development (CCD) team in delivering category toolkits & influencing MAPs strategy.
• Category Insights & Research: Set category learning objectives & required budgets in concert with Category Insights Manager (CIM), Insights & Analytics partners (I&A), and Brand team.
• Deliver regular category reporting to North America & North American Ventures businesses to illustrate brand priorities & latest learnings.
• Utilize & prioritize suite of tools developed by CIM to identify gaps & opportunities for strengthening category x brand insights.
• Category Team Leader: Ensure category team delivers on proper tracking to key metrics with robust reporting on category trends, competitive brand performance, consumer trends, customer performance.
• Support CIM in refreshing & expanding master selling story in support of category reviews.
• Unlock cross-team communication to ensure alignment of objectives, research, and budgets across broader sales x brand x I&A teams.
• Oversee team priorities & goal setting, support day-to-day management of category team, foster growth & development within category team.

Requirements

• Dynamic, hands-on leader with demonstrated success as both a top-performing CPG salesperson and as a leader on winning teams.
• Deep understanding of Nielsen & Spins with the ability to develop a category story and key KPIs to outperform category growth.
• Minimum of 5 years’ experience managing category insights and long-term strategy growth.
• Self-starter with the ability to take insights from data and put them to action in conjunction with RGM team.
• Extensive experience developing and executing highly impactful selling strategies.
• Adept at fostering strong partnerships with sales, marketing and RGM to develop a cohesive strategy that meets all company objectives.
• Fluent in Microsoft Office and excel.

Benefits

• health insurance
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education related programs
• paid holidays and vacation time