Lead the development and execution of strategic marketing initiatives to drive brand growth and market share.
Partner closely with the Commercial Leadership Team providing insight and alignment across brand and commercial priorities.
Manage a team of three, providing leadership, guidance, and support to ensure the team’s success in achieving marketing objectives.
Develop and lead commercial marketing strategies aligned to overall business objectives and brand strategy.
Drive strategic planning and execution timelines across the commercial marketing team to ensure timely delivery of programs and tools.
Oversee marketing support for national account on
and off-premise teams, including innovation launches and applicable programs.
Monitor and analyze brand and program performance, using insights to refine strategies and maximize ROI.
Collaborate cross-functionally with Brand, Sales, Innovation, and Finance to ensure initiatives are fully integrated.

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
10+ years of experience in commercial marketing, with a proven track record of success in the spirits, beverage, or consumer goods industry.
Strong leadership and team management skills, with experience leading a marketing team.
Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
Exceptional communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
Deep understanding of brand management, customer segmentation, and market research methodologies.
Ability to thrive in a fast-paced, dynamic environment with a strong focus on results.

Director of Integrated Marketing

Key skills