Director of EMEA Marketing

Role Overview

• Own the EMEIA marketing strategy and execution across all priority markets, with accountability for revenue contribution, demand generation, sell-through, and DTC growth.
• Be the regional leader who consistently asks: what do we need to do to sell more rings in this market, through this channel, in this quarter?
• Translate business targets into clear market-level plans, channel priorities, and investment recommendations.
• Partner closely with international leadership to align marketing investment with commercial goals, revenue targets, and market opportunities.
• Lead, hire, and develop a team of Regional Marketing Managers across priority markets including the UK, Germany, and UAE, with additional markets to follow.
• Serve as the primary EMEIA marketing voice in global planning, ensuring regional needs, growth opportunities, and market realities are represented in cross-functional decisions.
• Own the regional view of performance across retail and DTC, using data to diagnose where growth is accelerating, where it is slowing, and what actions are required.
• Drive Oura’s transition from a retail-dominant model to a stronger omnichannel business, including increasing DTC contribution in Tier 1 markets.
• Identify and prioritize the biggest demand drivers by market: media, promotions, retail activations, partnerships, pricing moments, launches, and local campaigns.
• Build a strong operating cadence around forecasting, performance reviews, test-and-learn agendas, and action planning.
• Recommend where to increase, reduce, or reallocate investment based on expected commercial impact.
• Partner with E-commerce and Commercial teams to improve conversion, sell-through, launch readiness, and channel productivity across the region.
• Develop and execute market-specific growth plans that balance global strategy with local market conditions and revenue opportunities.
• Lead local execution across the full funnel, with emphasis on the channels and programs that most efficiently drive demand and conversion.
• Work with Commercial Marketing to develop and activate partnerships that drive both market relevance and direct commercial impact.
• Lead market plans for launches, peak moments, retail expansion, and key trading periods, ensuring every major initiative has a clear growth objective and measurable outcome.
• Oversee regional briefs and local adaptation only where it meaningfully improves performance; creative should serve the commercial strategy, not be the strategy.
• Ensure promotions, activations, and local marketing moments are tightly linked to business goals and channel needs.
• Collaborate closely with Media, PR, E-commerce, Social, Creative, Retail, and Insights teams so EMEIA priorities are embedded in the right global and regional workstreams.
• Partner with Consumer Insights and Analytics to generate market-level learning that improves targeting, messaging, investment allocation, and future planning.
• Represent EMEIA in campaign planning and product discussions, advocating for the market requirements that unlock growth in-region.
• Work closely with regional commercial leads to connect marketing plans to inventory realities, retailer priorities, market conditions, and revenue expectations.
• Establish a clear MBR/QBR rhythm for reviewing performance, surfacing issues, and making decisions quickly.

Requirements

• 10+ years of marketing leadership experience, including meaningful ownership of regional or multi-market strategy across EMEIA, ideally within a consumer business spanning both retail and DTC.
• Proven track record of driving measurable business growth through marketing — including revenue, demand generation, sell-through, DTC growth, and/or market share gains.
• Strong commercial instincts and comfort operating close to the business: you understand forecasting, targets, trading moments, channel economics, and how marketing choices affect revenue.
• Experience building and scaling regional teams and operating models from an early stage.
• Deep familiarity with EMEIA market dynamics and the ability to adapt strategy across very different consumer, retail, and media environments.
• Strong command of omnichannel marketing and the judgment to prioritize the levers that will drive the greatest commercial return in complex markets.
• Experience activating partnerships, launches, and regional programs with clear business outcomes.
• Background in premium consumer goods, health tech, wearables, or lifestyle brands preferred; high-growth company experience is a strong plus.

Benefits

• Competitive salary
• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• Amazing culture of collaborative and passionate coworkers