Senior Consumer Communications Manager

Role Overview

• Lead the integrated planning and delivery of all PR activity involving National Lottery winners, showcasing how The National Lottery changes lives every day. From announcing brand new millionaires to human-interest stories of life after the win, you will create compelling PR moments that inspire members of the public to believe they too could win big
• Oversee the delivery of new winner reveals that engage and excite across earned, social and digital platforms, while balancing winner privacy and adhering to compliance
• Identify winner new generation opportunities to maximise The National Lottery’s relevance in British culture and entertainment, inserting the brand into more moments that matter
• Oversee and evolve our direct-to-winner communications channels (e.g. Facebook group, winner magazine, regional events etc.), to maintain close relationships and create a positive environment for future media activity
• Oversee creation of all winner-related media materials and media pitching, adjusting the approach based on trends and feedback
• Collaborate with Winner Services, Brand Managers, Creative Studio, and Social to continually innovate our winner PR approach in line with consumer trends and the evolving media landscape.
• Oversee reporting and evaluation, highlighting insights and actionable recommendations to improve performance
• Partner with the Corporate Communications colleagues to manage winner specific issues
• Line manage a Consumer Communications Manager and Consumer Communications Executive
• Lead our relationship with our winner PR agency, working in partnership to ensure strong results
• Budget management
• This role requires a significant amount of UK travel, with up to three overnights a month during busy periods. All out of hours work will be compensated with time off in lieu

Requirements

• Significant experience in PR, media, or journalism
• Established media and relevant social influencer relationships
• Strong media relations skills with a track record of securing high-impact coverage
• Strong understanding of modern media consumption, consumer trends, and best practices
• Strong writing and communication skills
• High levels of creativity and strategic thinking
• Team leadership experience
• Agency management experience
• A ‘can-do’ attitude with a positive, proactive mindset

Benefits

• Company Bonus Scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Single Private Health Cover
• Complimentary Private Medical
• Income Protection
• Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
• Enhanced Family Leave (Maternity, Paternity, Adoption)
• Wellness Allowance £500
• Employee Assistance Programme
• Discounted Health Assessments
• Volunteering Days
• Matched Funding