Use generative AI tools (Claude, HeyGen, CapCut, etc.) to draft scripts, visuals, copy, video — then refine, iterate, humanize.
Shape and direct the look & feel of creatives (ads, social posts, visuals), collaborating with designers or producing drafts yourself.
Build and launch landing pages rapidly (via AI, Webflow, etc.).
Write or supervise blog posts, product pages, positioning, narratives (with AI support).
Publish and distribute content across site, blog, YouTube, socials, partner media, etc.
Manage and optimize paid ad campaigns across Meta, Google, TikTok, Reddit, Shopify, and emerging channels.
Set up and monitor email flows: onboarding, reactivation, retention, affiliate outreach.
Partner with affiliates, creators, and brand ecosystem to produce UGC, co-created content, and drive installs / usage.
Dive into ASO
understand how LLMs, AI search, and evolving content norms affect discovery.
Define and track key metrics tied to installs, trials, retention, LTV, and growth.
Own optimization loops.
Spot and adopt new generative / automation tools, AI workflows, and productivity hacks to scale your impact.
Collaborate cross-functionally (product, design, engineering) to ensure content, messaging, and campaigns align with user insights, roadmap, and product advantages.
Requirements
3-6+ years of hands-on marketing experience, ideally in SaaS, Shopify apps, or growth-stage tech.
Track record in launching and iterating multi-channel campaigns end-to-end.
Proficiency in generative AI tools for content, video, and any day-to-day tasks.
Deep comfort with TikTok, YouTube Shorts, Reels, Meta, and evolving social / video channels.
Ability to conceptualize, direct, and partially produce creatives (video, visuals, ads).
Speed in building & shipping landing pages, A/B tests, funnels.
Strong fundamentals in SEO, email marketing, affiliate / partner marketing.
Metrics-driven mindset: able to define success, interpret data, and pivot quickly.
“Doer” mentality: low ego, high resourcefulness, detail-oriented, loves moving fast.
Excellent written & verbal communication skills.
Benefits
100% remote forever – work from anywhere that works for you
Ownership of the marketing execution roadmap
Opportunity to build a visible brand in the Shopify ecosystem
Join a company with stability and freedom to grow.
A product merchants love and a team that supports your growth