Collaborative B2B Strategy: Partner closely with leaders of our B2B sales channels to understand key partner pain points, industry themes, and high-impact storytelling opportunities.
Narrative & Campaign Development: Develop a comprehensive B2B content strategy that connects Sunrun’s products, services, and positive homeowner outcomes into clear, persuasive narratives tailored for key audiences (such as Builders and Real Estate Developers).
Multi-Format Content Creation: Personally write, and oversee the development of, high-quality B2B content across a variety of formats, including video scripts, web pages, high-stakes pitch decks, customer success stories, and thought-leadership pieces.
Cross-Functional Production: Collaborate closely with internal design and video production teams to guide creative assets from initial copy draft to polished, final delivery.
Performance Analysis: Track, measure, and analyze the performance of published B2B content, using data-driven insights to constantly refine our ongoing content and distribution strategy.
Specialized Initiative Management: Manage and execute additional specialized content areas and campaigns based on evolving company initiatives, policy changes, and market opportunities.

3+ years of professional writing experience in a content marketing, copywriting, journalism, or agency role.
Technical acumen & curiosity: You possess a strong technical aptitude and the ability to quickly grasp complex concepts, whether it’s solar technology, battery storage systems, home energy management, or changing utility regulations, and translate them into clear, compelling benefits for B2B partners.
B2B content expertise with a proven track record of full-funnel content creation.
You have a diverse portfolio displaying range, from high-stakes B2B pitch decks and thought-leadership pieces to conversion-focused web copy and customer success stories.
Commercial mindset: Experience tying content to growth metrics. You understand how B2B content serves a broader sales cycle and have experience supporting KPIs tied to lead generation, pipeline acceleration, or revenue.
Project management skills: Experience managing a calendar, coordinating with cross-functional stakeholders (Sales, Product, Brand), and keeping complex content pipelines on schedule.
Tech & AI literacy: Comfortable using CMS platforms and leveraging modern AI productivity tools to accelerate your research and outlining workflow without sacrificing the original, human quality of the final copy.
Industry experience a plus: Prior experience writing for or working within the construction, real estate, or home building industries is highly valued.

Content Marketing Manager, B2B

Key skills