Social Media Manager

Role Overview

• Lead and elevate our brand’s presence across social platforms.
• Support the end-to-end strategy for social media and oversee content creation.
• Shape the brand’s digital storytelling.
• Develop and execute an innovative social media strategy that drives awareness, engagement, and growth across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
• Lead the creation and execution of the brand’s content calendar with a social-first approach.
• Oversee content strategy across social channels to drive relevant trends.
• Track and analyze performance metrics to refine strategy and optimize engagement.
• Manage posting cadence for all platforms.
• Partner with the in-house Creative team to concept and produce high-quality, engaging content across video, photo, and written formats.
• Collaborate with the Influencer team.
• Write compelling, on-brand captions.
• Direct social-first shoots.
• Lead community management efforts.
• Maintain a consistent brand voice across all audience interactions.
• Partner with Creative, Influencer, Customer Care, ULTA, Retail, Paid Media, and CRM teams.

Requirements

• 6+ years of experience, including 5+ years managing social media or similar roles for a consumer brand.
• Proven track record of growing and engaging social audiences.
• Prior experience in a Manager or equivalent leadership role.
• Available for in-person shoots, influencer activations, and community events in Los Angeles.
• Flexibility to work occasional evenings or weekends for key moments and events.
• Expertise in content creation, video editing, design, copywriting, and platform storytelling.
• Experience managing creator partnerships, contracts, and budgets.
• Proficiency with tools such as Dash Hudson, Tribe Dynamics, and Figma.
• Skilled in analytics and performance reporting.
• Strong organization and project management skills with the ability to juggle multiple priorities.
• Excellent communication and collaboration skills.
• A proven track record of creativity, innovation, and staying ahead of social trends.
• Deep passion for clean beauty, sustainability, and holistic wellness.
• Ability to collaborate closely with the Brands Founder on content, feedback, and storytelling.