Social Media Marketing Manager

Wish You Were Here Group (WYWHG) is a global hospitality company known for its design-forward restaurant and nightlife concepts. They are seeking a Social Media Marketing Manager to lead the digital voice of their brands, developing and executing social strategies while driving engagement and brand awareness across multiple platforms.

Responsibilities:

• Develop and execute a comprehensive social media strategy to elevate brand awareness, traffic, and engagement across WYWHG’s restaurant concepts
• Create and manage monthly editorial and visual calendars covering national and local initiatives
• Align content across teams including Marketing, Culinary, Operations, and Events
• Produce visually compelling photo, video, graphic, and written content that reflects each restaurant's unique identity
• Manage content development for Instagram, TikTok, Facebook, LinkedIn, and emerging digital platforms
• Collaborate with photographers, videographers, designers, and content creators to deliver best-in-class creative assets
• Edit short-form video content optimized for digital storytelling
• Manage group-level accounts and support location-level pages to ensure brand consistency across all markets and properties
• Provide brand guidelines, templates, and posting toolkits to local teams
• Maintain the visual and strategic integrity of all WYWHG brands across platforms
• Monitor social channels, respond to comments and DMs, and foster authentic engagement
• Guide external community management partners when needed
• Engage influencers, loyal guests, brand advocates, and strategic partners
• Collaborate closely with PR teams and hotel partners
• Plan and execute social campaigns for new openings, partnerships, seasonal launches, and national promotions
• Support regional and local promotions with coordinated digital marketing efforts
• Write on-brand copy tailored to each venue’s distinct voice
• Lead digital collaborations, partnerships, and giveaways
• Track KPIs including reach, engagement, growth, and content performance
• Provide regular reporting with insights to guide content decisions and improve ROI

Requirements:

• 5–7 years of experience in social media marketing, ideally in hospitality, restaurants, lifestyle, or consumer brands
• Experience managing multiple accounts or multi-location brands
• Proficiency with Canva, Adobe Creative Suite, and video editing tools
• Strong copywriting and visual storytelling capabilities
• Understanding of platform algorithms, social trends, and best practices
• Experience with paid social and analytics tools (e.g., Meta Ads Manager, Google Analytics)
• Highly organized, detail-oriented, and capable of managing multiple deadlines
• A true passion for food, restaurants, culture, and guest experience
• Willingness to travel: 25%
• Bachelor's degree in Marketing, Communications, Journalism, or related field