Set the overall creative vision for Torus, establishing a distinct aesthetic and voice that differentiates the brand across all media.
Own and evolve the Torus brand across all customer segments: utilities, commercial & industrial, data centers, and government/defense.
Develop and enforce brand guidelines across every touchpoint: product, digital, print, events, presentations, partnerships, physical spaces, and packaging.
Lead development of brand architecture that aligns with product tiers (hardware, software, security) and commercial personas.
Guide all creative work (internal and agency) to ensure consistency, clarity, and resonance with our audience.
Oversee naming, messaging frameworks, visual identity systems, and tone of voice—especially as Torus expands nationally.
Collaborate with the content team, product marketing, sales, product, manufacturing, and customer experience to ensure our brand elevates every part of the customer journey.
Bridge strategy and execution — turning positioning, audience insights, and campaign goals into creative direction that teams can confidently build from.
Support campaign and content strategy across paid, owned, and earned channels—including LinkedIn, conferences, email, video, press, and government.

8+ years in brand or creative leadership roles.
A strong portfolio demonstrating creative direction across brand, campaign, and digital touchpoints.
Background in managing rebrands or building new categories.
Strong track record of building and scaling brands in fast-growing industries—energy, hardware, climate tech, or high tech a plus.
Experience developing brand guidelines and systems, from positioning to visual execution to launch.
Demonstrated ability to lead internal creative teams and external agencies.
Deep understanding of the full marketing funnel and how brand influences conversion, loyalty, and pricing power.
Comfort collaborating across technical, sales, and executive teams to translate brand into commercial outcomes.

Employee Rewards Package including Equity
401(k) Retirement Savings Plan
Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
Human-centered Paid Time Off including Unlimited Discretionary PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave
Torus paid Life and AD&D Insurance with option to purchase additional coverage
Voluntary Short
and Long-Term Disability Insurance
Peer Recognition Program

Creative Director

Key skills