Manage content assets and production media within a centralized digital asset management system to ensure completeness and accessibility
Leverage and introduce tools and technologies to improve creative operations efficiency and align with industry trends
Collaborate with leadership across commercial and brand functions to prioritize content requests and coordinate resources for timely execution
Coordinate communications and provide end-user support to facilitate asset usage and process adherence
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance
Also responsible for other duties/projects as assigned by business management as needed

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
4-7 years Experience organizing and managing large sets of assets across an ecosystem of tools linked to a DAM, and fulfilling asset requests in a fast-paced, deadline-driven creative environment (Preferred)
4-7 years Familiarity with Business Affairs principles – most importantly, licensing, clearances and usage rights. Understand their impact on the production and/or creative development process (Preferred)
4-7 years Developed and implemented asset/media management or creative operations processes and policies; and worked to ensure compliance (Preferred)

Senior Integrated Marketing Manager – Operations

Key skills