Synchrony Group, LLCRemote
Director, Strategic Planning
Pennsylvania, United States of America
Full Time
4 hours ago
No Visa Sponsorship
About this role
Role Overview
- Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression
- Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management
- Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution
- Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies
- Collaborate on and shape briefs that enable strong, effective creative work
- Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
- Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives
- Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables
- Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails
- Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
- Contribute to business development efforts, including pitches and proposals, as needed
- Proactively identify opportunities for brand growth and differentiation
- Foster strong client partnerships to mitigate issues and identify new business opportunities
- Mentor and grow strategic talent as the function expands
- Establish and evolve best practices, frameworks, and processes for brand planning
- Represent the agency with professionalism and sound judgment
- Actively contribute to a positive, collaborative work culture
Requirements
- Bachelor's degree required in Business Administration, Marketing, Management, or a related field
- 7+ years of healthcare advertising or communications experience, with deep expertise in brand strategy and planning, leading AOR HCP and patient/consumer accounts
- Proven experience leading strategy for pharmaceutical brands across the product lifecycle (pre-launch experience strongly preferred)
Benefits
- Competitive salaries
- Generous paid time off
- Excellent health insurance
- Family leave
- 401(k) plan with employer matching