Own and scale a profitable events business line that serves a higher purpose: celebrating the accomplishments of our sales community in deeply personal, customized ways that make every attendee feel recognized as an individual.
Develop the creative vision with the executive team for each event concept, theme, emotional arc, and production aesthetic and direct production partners to execute it at a high level
Own every piece of event preparation end-to-end: venues, vendors, logistics, timelines, budgets, run-of-show, talent, and speaker coordination ensuring internal teams and external partners deliver to standard
Be present and active on event days stage left, headset on, resolving issues in real time and protecting the integrity of the experience from open to close
Own the full event P&L: pricing strategy, cost control, vendor negotiations, and margin targets
Develop event concepts that leverage our loyal audience to drive ticket sales, meaningful upsells, and enthusiastic return attendance
Partner with marketing on attendance strategy, but own the offer, the positioning, and the economics
Collaborate with executive leadership to design high-impact recognition moments personal tributes, celebration segments, and customized acknowledgments that are the emotional heart of every event
Build repeatable systems, playbooks, and vendor relationships that make each event better and more efficient than the last

Proven experience running live events where success was measured by revenue, profit, and emotional impact not just headcount
Experience directing professional production companies to create visually striking, high-production experiences at scale (5,000+ attendees a plus)
A natural orchestrator: you hold every detail to a high standard without needing to execute every detail yourself
Present and active on event days you're watching, adjusting, and solving in real time, not managing from a back office
Strong creative instincts alongside sharp operational and financial discipline you can hold both without losing either
Genuine passion for health, wellness, and the human side of what we do
Cultural fluency with our community many of our attendees are Hispanic, and Spanish language skills are a meaningful plus
Entrepreneurial mindset: you see an event as a business and a mission simultaneously

Head of Events and Experiences

Key skills