Work alongside other marketing, media and creative roles to deliver a marketing plan which drives desired outcomes across all available channels (email, push, in-app notifications, and targeted trailers on our VOD platform (ITVX)).
Use specialist CRM expertise and knowledge to enhance the strategic plans provided by the media strategists.
Act as the CRM expert within agile campaign squads, offering advice, learnings and ideas to drive performance and innovation.
Setup, activate, and optimise campaigns accurately on respective systems, ensuring the right message reaches the right audience at the right time.
Employ structured testing techniques and drive adoption of new platform features to deliver continuous improvement in campaign metrics.
Work closely with creatives to ensure activity is high quality, on brand, compliant, appropriate and performant for each CRM channel.
Work closely with internal stakeholders such as MarTech, Insights, and Product teams to drive channel innovation and align wider activity to the overall CRM programme.
Help manage external relationships with technology suppliers to ensure efficient and effective CRM operations and campaign delivery.
Monitor performance and feedback learnings back to the wider CRM team to paint an ongoing picture of what activity is performing best, to drive optimisation across all CRM activity.

Proven experience in CRM systems and data infrastructure (Braze platform experience required and Braze certifications desired)
Highly experienced in planning, activating and optimising CRM campaigns in a range of formats, working towards clear outcomes and KPIs
An effectiveness-focussed mindset, with proven strength in understanding and interpreting data to aid decision making.
Fluency in the Google Workspace suite (Sheets, Docs, Slides) and experience using collaborative journey mapping and workflow tools (e.g., Miro) to plan campaign activity, lifecycles, and report on performance data.
Strong understanding of data compliance requirements in electronic communications
Organised and able to work under pressure and to tight deadlines
Experience working in a fast paced and dynamic environment

Flexible working with a range of options to suit everyone
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn
with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Senior CRM Executive

Key skills