Field & Partner Marketing – US/Canada

Role Overview

• Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders.
• Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities.
• Partner with internal stakeholders to ensure alignment between marketing activities and business goals.
• Own end-to-end planning and execution of in-person and virtual events, including:
• Venue sourcing
• Vendor management
• Catering coordination
• A/V management
• Event signage and branded materials
• Swag and promotional assets
• Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences.
• Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.
• Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event.
• Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization.
• Collaborate with channel and alliance partners to develop and execute joint marketing programs, including:
• Webinars
• Workshops
• Co-branded campaigns
• Partner-led events
• Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals.
• Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery.
• Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.

Requirements

• 3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS environments.
• Experience managing end-to-end event logistics and field marketing activations.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Experience collaborating with sales teams, channel partners, and cross-functional stakeholders.
• Excellent communication and stakeholder management abilities.
• Ability to work independently while operating effectively in collaborative, fast-paced environments.
• Experience managing budgets, vendors, and event reporting metrics.
• Willingness and ability to travel for regional events as needed.
• Preferred Qualifications
• Experience supporting partner/channel marketing initiatives within enterprise technology organizations.
• Familiarity with CRM and marketing automation platforms.
• Experience measuring pipeline impact and marketing performance metrics from events and campaigns.
• Knowledge of the Canadian market.
• Bilingual proficiency in English and French is considered an asset.
• Experience supporting both virtual and in-person event programs.

Benefits

• 12-month contract
• Opportunities for extension