About this role

Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
Manage and hold external agencies accountable, ensuring performance, ROI and value for money
Use data, analytics and insight to continuously refine campaigns and improve performance
Partner closely with sales and leadership teams to align marketing with commercial priorities
Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output

Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
Highly commercial mindset, with a track record of delivering measurable ROI
Experience managing and optimising agency performance
Strong analytical skills and a data-led approach to decision making
Confident stakeholder manager with the ability to influence at senior level
Hands-on, proactive and comfortable operating in a fast-paced environment

Senior Marketing Manager

Key skills