Develop and execute data-driven strategies to increase Preventive Health Services utilization to re-engage existing patients and inactive customers through 1:1 communications.
Welcome new leads and patients with engaging onboarding series, triggering personalized communication.
Build and execute email-marketing campaigns, report on campaign performance, lifecycle metrics and optimize experience.
Collaborate with digital marketing strategist on lead nurturing campaigns to improve digital marketing conversion rates.
Design targeted campaigns to drive upsell opportunities within existing patients.
Develop and execute strategic client launch programs and employee utilization.
Provide data-driven recommendations for new lifecycle initiatives to improve service adoption and retention.

Knowledge of Canadian healthcare environment, employee benefits marketing and current TELUS assets and teams
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in B2C marketing with a strong focus on 1:1 communication and lifecycle marketing
Proven track record in increasing product adoption, product intensity and utilization
Excellent analytical skills with the ability to translate data into actionable insights
Outstanding communication and interpersonal skills
Experience with Salesforce, Salesforce marketing cloud, and Hubspot
Experience in managing and prioritizing multiple high value-projects
Adaptable – comfortable working in a dynamic, quickly evolving environment
Problem solver – able to easily pivot and find new, innovative solutions
Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams
Highly comfortable operating in a fast-moving environment and facilitating cross-functional teams to bring marketing initiatives to life
Basic knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Senior Marketing Manager, Lifecycle Marketing

Key skills