Traffic and Media Management
Multichannel Strategy: Plan, create and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and programmatic media.
Account Setup: Perform full setup of Business Manager accounts, Google Merchant Center and other ad platforms for new clients and audit existing client accounts.
Performance Optimization: Monitor campaign performance daily with a focus on business KPIs such as ROAS, CPA and CAC.
CRM and Sales Automation
Kommo Implementation: Configure and structure Kommo CRM (or similar platforms) for new clients, defining funnel stages and automations.
Lead Integration: Ensure 100% of leads generated by campaigns are automatically entered into the CRM with correct tags and sources.
Conversational Automation: Create automation flows for WhatsApp and email to support lead nurturing and conversion.
Tracking and Data Intelligence
Data Infrastructure: Implement and manage Google Tag Manager (GTM), GA4 and Conversion APIs (CAPI).
Advanced Tracking: Configure pixels, tags and custom events to ensure correct attribution of each conversion.
Integrated Reporting: Build dashboards that unify traffic data with CRM sales data, providing a clear view of ROI.

Proven experience managing high-performance paid traffic.
Technical proficiency configuring Kommo CRM (preferred) or similar tools (RD Station, HubSpot).
Advanced knowledge of Google Tag Manager (GTM) and GA4.
Experience implementing Conversion APIs and server-side tracking.
Strong analytical skills to interpret large volumes of data and translate them into strategic actions.
Familiarity with data visualization tools (Looker Studio, Power BI).

Growth & Performance Specialist – Traffic, CRM, Tracking

Key skills