Key skills
CRMStrategic PlanningCommunication
About this role
Role Overview
- The TikTok Ads Performance Specialist is responsible for the strategic planning, execution, and optimization of TikTok advertising campaigns for U.S.-based client accounts.
- Conduct structured intake to understand client offers, audience profiles, and KPIs
- Design campaign frameworks aligned with lead generation or revenue goals
- Structure campaigns using appropriate objectives (Lead Gen, Conversion, Traffic, etc.)
- Configure ad group segmentation based on testing strategy
- Launch campaigns using controlled budget allocation frameworks
- Develop structured creative testing plans
- Identify and script effective hooks (first 3 seconds critical)
- Test multiple creative formats, including: UGC-style videos, Native storytelling formats, Problem-solution formats, Testimonial structures
- Monitor creative fatigue and performance decay
- Analyze retention metrics and hook performance
- Build broad targeting structures aligned with TikTok algorithm best practices
- Test interest-based segmentation when applicable
- Monitor CPM, CTR, CVR, and CPA metrics
- Adjust bidding strategies and audience structures based on performance data
- Ensure accurate TikTok tracking implementation, including: Installing and verifying TikTok Pixel, Configuring Events API, Verifying domain and event prioritization
- Conducting regular QA checks to validate conversion accuracy
- Monitor daily and weekly spend pacing
- Maintain cost efficiency thresholds
- Reallocate budget toward high-performing creatives
- Provide structured weekly summaries
- Deliver monthly reporting including: Spend, Leads, Cost per lead, Creative performance breakdown, Scaling recommendations
Requirements
- 2–4 years hands-on TikTok Ads experience
- Strong understanding of short-form creative strategy
- Experience installing TikTok Pixel and basic Events API setup
- Familiarity with CRM integrations (GoHighLevel preferred)
- Understanding of hook-based marketing psychology
- Ability to work aligned with U.S. Eastern Time
- Strong written and verbal English communication skills
- Experience scaling TikTok lead generation campaigns (preferred)
- Experience collaborating with video editors or UGC creators (preferred)
- Experience running Meta Ads (secondary skillset, preferred)
- Prior experience working with U.S.-based clients (preferred)