Manage digital media campaigns (Google Ads, Facebook Ads, Instagram Ads) and traditional media (TV, radio, outdoor), aligning strategies with clients' objectives.
Develop integrated online and offline media strategies to achieve the best campaign performance.
Use the TGI platform to analyze audience behavior and segment target audiences.
Monitor and analyze campaign results, adjusting strategies as needed to maximize outcomes.
Ensure quality delivery of projects and adherence to deadlines.
Work directly with clients, maintaining strong relationships and aligning expectations.
Coordinate allocation and control of media budgets to optimize return on investment.
Lead and coordinate the media team, ensuring targets are met and the quality of deliverables.

Experience at large advertising agencies with a strong background in digital and traditional media.
Experience using the TGI platform and analyzing audience behavior.
Knowledge of Google Ads, Facebook Ads, Instagram Ads, and traditional media channels (TV, radio, outdoor).
Good relationships with offline media channels.
Analytical skills to evaluate campaign performance and recommend improvements.
Strong communication skills and ability to build client relationships.
Bachelor’s degree in Advertising, Marketing, Business Administration, or a related field.
Knowledge of BI tools and Google Analytics is desirable.

Collaborative environment for knowledge exchange and networking with partners and clients;
Possible access, subject to hiring or partner interest, to content, workshops, and industry events organized or recommended by Macfor;
Recommendations for literature and recognized methodologies to improve the services provided;
Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing areas;
Full autonomy to choose methods and strategies to fulfill contracted deliverables;
Opportunity to develop new projects and grow professionally.

Director of Online and Offline Media

Key skills