Own and execute a localised ABM strategy across 1:1, 1:few and 1:many programmes for a defined portfolio of enterprise accounts in the UKI market
Partner closely with Enterprise Account Executives, BDRs and Customer Success to identify target accounts, buying groups and growth opportunities
Design and deliver tailored campaigns and high-impact events (including executive forums, roundtables and bespoke experiences) to engage key decision-makers
Act as the bridge between global strategy and regional execution, aligning with global frameworks while adapting messaging and campaigns for local relevance
Drive cross-functional collaboration with sales, customer success and product marketing to ensure consistent messaging and coordinated account engagement
Track and report on pipeline impact, ensuring strong follow-up on marketing activity and clear contribution to deal progression and revenue growth

5–8+ years in B2B SaaS marketing, with strong exposure to enterprise segments
Proven experience with ABM (1:1 and 1:few), ideally in a global or matrix organisation
Track record of driving pipeline and supporting high-value deals
Hands-on experience executing campaigns and events (not just strategy)
Experience working closely with sales and customer success teams
Experience working with ABM tech such as 6Sense, Gong, Clay, ZoomInfo, Cognism and Agentic AI a plus

ABM and Enterprise Marketing Manager

Key skills