Sr Product Marketing Manager, Value Realization

VARITE INC is a company focused on driving the growth of Real-Time CDP Collaboration, a data collaboration and clean room application. The role involves driving post-sale value realization and adoption by working with cross-functional teams to enhance customer engagement and product utilization.

Responsibilities:

• Lead match-making initiatives within the existing customer base, in partnership with sales and post-sales account leads
• Create compelling account-based activations to drive trial and adoption
• Advise customers on strategy and campaign opportunities and deliver active collaborations
• Review ongoing results and learnings with customers to power ongoing collaboration
• Contribute to product-led adoption initiatives
• Collaborate with product, product marketing, and sales teams to develop impactful assets (slides, one-pagers, FAQs)
• Research emerging industry needs and update assets accordingly with the latest product and market information
• Own timely updates of assets to reflect the most up-to-date product and market information
• Collaborate with PM and business development teams to create compelling narratives to attract new partners
• Regularly connect with top partners to jointly drive advertiser demand that leads to live collaborations

Requirements:

• 5-7 years of work experience in advertising technology or marketing technology, direct experience in programmatic advertising technology, media buying or planning (agency or client-side), and launching or managing data collaboration applications is a plus
• While this role is within Product Marketing, experience across customer success management, account management, and post-sale adoption is extremely relevant and welcomed given the focus on value realization
• Demonstrated success in driving product adoption programs and delivering outcomes such as ongoing active usage
• Demonstrated success in program management of multiple marketing-related initiatives and collaborating with cross-functional stakeholders
• Ability to translate technical capabilities into benefits and value that excite customers in the digital advertising and marketing space
• An entrepreneurial mindset to ideate and develop new processes and initiatives, rather than simply supporting those of others
• BA/BS or equivalent experience with strong performance in quantitative coursework and demonstrated success
• MBA is preferred but not required