Senior Field Marketing Manager

Role Overview

• Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage.
• Act as a senior marketing partner to regional and segment ‑ aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives.
• Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account ‑ based initiatives.
• Own end ‑ to ‑ end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on ‑ site execution, and post ‑ program optimization.
• Shape and activate account ‑ centric marketing approaches that support complex enterprise and strategic account motions.
• Translate core brand and product strategy into compelling regional campaigns and executive experiences, influencing messaging direction and campaign design.
• Lead cross ‑ functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences.
• Define success metrics and deliver executive ‑ level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness.
• Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy.
• Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships.
• Travel approximately 20 –30% to support executive ‑ level events, customer engagement, and strategic initiatives.

Requirements

• 8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high ‑ tech, or enterprise software environments.
• Experience in the Banking and Financial Services industry desired
• Demonstrated success driving pipeline and revenue through complex, multi ‑ channel field and account ‑ based marketing programs.
• Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long ‑ term growth objectives.
• Proven ability to operate with autonomy and sound judgment in highly ambiguous environments.
• Track record of designing and scaling high ‑ impact field marketing programs across regions or segments.
• Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike , Tableau ) and performance analytics.
• Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions.
• Executive ‑ level communication, presentation, and stakeholder management skills.
• Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution.
• Thrives in a fast ‑ paced, high ‑ growth environment with evolving priorities.

Tech Stack

• Tableau

Benefits

• Incentive compensation
• Bonus
• Restricted stock units