Customer Marketing Manager

Runpod is a rapidly growing company that provides a foundational platform for developers to build and run custom AI systems. The Customer Marketing Manager will own the lifecycle of customer storytelling and marketing programs, creating compelling narratives that drive pipeline and market credibility.

Responsibilities:

• Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases
• Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product
• Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers
• Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts
• Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities
• Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments
• Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories
• Track and report on customer marketing KPIs: case studies published, references sourced, customer content usage in pipeline, and win rate impact
• Collaborate with Content and Design to ensure customer stories are high quality, on-brand, and distributed across the right channels
• Develop and maintain relationships with customer champions, acting as a trusted point of contact between Runpod marketing and our user base

Requirements:

• 3-6 years of experience in customer marketing, content marketing, or a related role at a B2B SaaS or technology company
• Exceptional writing skills with a portfolio of published case studies, customer stories, or long-form content that demonstrates strong narrative ability
• Proven ability to build rapport with customers and internal stakeholders, and to manage multiple relationships and projects simultaneously
• Highly organized with strong program management instincts: you track details, hit deadlines, and keep complex processes moving without being asked
• Self-starter who thrives with minimal direction; comfortable figuring out processes that don't exist yet and building them as you go
• Experience conducting customer interviews and translating technical conversations into clear, compelling stories for business and technical audiences
• Familiarity with CRM tools (Salesforce or HubSpot) and content management workflows
• Successful completion of a background check
• Experience in infrastructure, cloud, DevTools, or AI/ML markets
• Familiarity with GPU compute, inference workloads, or the AI developer ecosystem
• Experience with vertical marketing or industry-specific GTM strategies
• Background in journalism, communications, or a writing-intensive discipline
• Experience building customer advisory boards or reference programs from scratch
• Video production experience or comfort directing customer testimonial shoots