Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies, based on established direction.
Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account-based initiatives.
Manage end-to-end execution of assigned programs, including planning, logistics, promotion, on-site execution, and post-event follow-up.
Partner closely with regional Sales teams (AEs and SDRs) to support territory planning, account engagement, and pipeline acceleration.
Translate core brand and product messaging into regionally relevant campaigns and event experiences, in collaboration with digital, content, and product marketing teams.
Track and report on program performance, including registrations, attendance, and pipeline contribution.
Apply performance insights to improve execution quality and inform future program optimization.
Manage program budgets and external vendors for assigned initiatives, ensuring accurate forecasting, spend tracking, and reconciliation.
Travel approximately 15–30% for on-site event execution and customer engagement.

4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high-tech, or enterprise software environments.
Proven experience executing field marketing programs that support pipeline generation and sales engagement.
Strong working partnership with sales teams, supporting active opportunities and account-focused initiatives.
Experience managing multi-channel field programs including events and digital tactics.
Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau).
Data-driven mindset with the ability to analyze results and apply insights to improve execution.
Strong project management and organizational skills; able to manage multiple programs and timelines simultaneously.
Clear and professional communicator capable of collaborating effectively across teams.

Field Marketing Manager

Key skills