Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy.
Translate complex internal and external data sets into clear, decision-ready insights for leadership.
Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers.
Build high-quality financial models and validate assumptions through data analysis.
Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights.
Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data.
Provide strategic recommendations on offers and programs to acquire and retain broadband customers.
Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.

Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
Analyzing customer, business, and industry data to drive business performance; proficiency with data analysis tools, dashboards, and reporting platforms.
Business case development and financial modeling to support strategic recommendations.
Driving strategy cross-functionally across large, matrixed organizations.
At least 18 years of age
Legally authorized to work in the United States.

Commercial Marketing Manager – Broadband Customer Management

Key skills