Digital Media Manager

Role Overview

• Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
• Develop and execute social media campaigns to promote events, new programs, and special announcements
• Coordinate with social media campaign freelancers on special projects and weekly tasks
• Upload events videos to YouTube
• Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
• Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
• Design email templates and graphics that align with brand guidelines
• Conduct A/B testing to optimize subject lines, content, and send times
• Update social and email templates, signatures, and branding to reflect the merged organization
• Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)

Requirements

• Manage day-to-day requests, handling content planning, creation, and publishing across Facebook, LinkedIn, Twitter, and Instagram
• Develop and execute social media campaigns to promote events, new programs, and special announcements
• Coordinate with social media campaign freelancers on special projects and weekly tasks
• Upload events videos to YouTube
• Draft, design, test, and deploy 1-4 email newsletters per week using email marketing platform Emma
• Assist in writing compelling copy and subject lines that engage diverse audiences including researchers, students, industry partners, and the general public
• Design email templates and graphics that align with brand guidelines
• Conduct A/B testing to optimize subject lines, content, and send times
• Update social and email templates, signatures, and branding to reflect the merged organization
• Create graphics, videos, and other multimedia content using design tools (Canva, Adobe Creative Suite, or similar)