Manager, Content & Social Media Strategy

Role Overview

• Develop and implement long-term content and campaign strategies aligned with Symphonic’s global objectives, while adapting them to regional markets.
• Ensure a unified brand voice across all channels, aligning messaging globally and locally.
• Design, launch, and evaluate social promotions and campaigns, measuring their effectiveness and impact.
• Identify and activate non-traditional distribution opportunities through influencers, Reddit, and emerging platforms.
• Stay ahead of digital growth trends to continuously innovate engagement strategies.
• Organize and oversee the content calendar for Symphonic Europe and Symphonic Team, ensuring consistent brand messaging across regions.
• Manage the planning, production, and execution of our educational series Music Biz 101, managing all related creative and logistical processes.
• Write scripts in Spanish.
• Write & oversee production of creative assets (reel clips, youtube video + mixed media carousel).
• Manage the development and supervision of the Meet the Artist carousels for Europe, coordinating email outreach, interviews, managing editing of assets, and overseeing publication.
• Lead and oversee the creation and editing of written, video, and photo content across all regions.
• Oversee project timelines and deliverables for global content initiatives (including Music Biz 101, Meet the Artist , content for socials, series, etc.), ensuring consistency and timely execution across all regions.
• Report on performance through monthly analysis, tracking ROI and presenting strategic insights to the Director of Content & Social Media Strategy.
• Act as the main content creator and voice of Symphonic Latino on social media, representing the brand through creative, authentic, and impactful storytelling.
• Coordinate and manage territory-specific monthly content to create content around key territories [Current: Dominican Republic & Mexico].
• Oversee Marketing Assistant LATMA’s coordination of special content partnership with Ensamble etéreo.
• Manage and curate Symphonic Latino’s playlists, supporting artist exposure and shaping the cultural identity of our music community.
• Write and publish blogs tailored to the Latin audience as well as content that expands our educational series in Spanish.
• Coordinate and send Symphonic Latino’s weekly newsletter, delivering relevant content and updates to our Latin American audience.
• Oversee community engagement across Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, ensuring brand perception is protected and fostering meaningful conversations with our community.
• Attend and represent Symphonic at events, producing live social media coverage and strengthening brand presence.
• Take ownership of merchandise logistics in Colombia, coordinating vendors, inventory, and distribution to strengthen brand visibility.
• Plan and direct events in Colombia where Symphonic participates or organizes, fostering community engagement and building strong local industry connections.
• Lead and mentor junior team members or interns, fostering growth and ensuring alignment with company goals.

Requirements

• 5+ years of experience in social media, content marketing, digital marketing, or a related field.
• 2+ years leading content initiatives, campaigns, or cross-functional projects.
• Strong expertise in social media strategy, content creation, audience growth, and brand storytelling.
• Experience developing and executing multi-channel campaigns and measuring performance.
• Excellent written and verbal communication skills in both English and Spanish.
• Experience leading or mentoring team members, freelancers, or interns.
• Strong project management and organizational skills, with experience managing multiple priorities and stakeholders.
• Proficiency in social media analytics, reporting, and performance optimization.
• Experience creating and managing video, written, and visual content.
• Knowledge of influencer marketing, community management, and emerging digital trends.
• Working knowledge of creative tools such as Canva, CapCut, or Adobe Creative Suite.