Develop and implement strategic sales plans and forecasts to achieve corporate objectives
Establish and manage strategic relationships with key industrial customers and partners to drive sales growth
Create selling opportunities by understanding pain points of customers, and how our products can help
Work with our Marketing and Innovation teams to develop opportunities for engagement with clients, ensuring budgets and targets are met
Oversee, develop, and execute sales of our full product line in territory
Dedicated time in the field working with & training distributor reps, end users & manufacturing customers as needed
Negotiate and implement sales and marketing programs with customers
Prepare regular sales reports showing volume, potential sales and areas of proposed growth
Utilize CRM system to keep accurate records of potential customers & track follow up on all potential new leads and manage pipeline
Continuous planning and forecasting of inventory movement
Account analysis and management of territory expenses
Regular reporting on sales activities and opportunities to VP of Sales
Support and encourage a positive team approach with fellow sales reps and internal support staff

Possesses a finance background and/or relevant professional experience in a similar role
Experience with chocolate or bakery ingredient sales is a plus
Possess the ability to lead customer sales meetings, creatively solve problems, and forecast inventory needs
Keep up to date with current industry trends and maintain awareness of new products and ideas
Ability to work flexible schedule with large amount of travel, if necessary
Demonstrate an assertive attitude with a positive approach and outlook
Strong communication skills are essential, including both verbal and written capabilities, with an emphasis in strong presentation ability
Strategic thinking skills with ability to organize, prioritize and handle multiple tasks are needed
Exhibit sound interpersonal skills in all interactions with customers, staff and company management
Should be independent with a balanced team spirit
Home office based
Must be willing travel approximately 50%

Sales Manager, Small & Mid-Sized Businesses – West Territory

Key skills