Define Regional Growth Plans and Industry Must-Win-Battles aligned with Global Industry/BU strategy, in collaboration with IGM.
Generate market/industry/competitive intelligence; synthesize trends and translate into actionable regional strategies with IGMs.
Champion innovation: identify white spaces and growth opportunities; guide portfolio and innovation priorities; lead regional N2M initiatives and regional launches of global NPDs with TS/Innovation & Commercial teams.
Manage regional product portfolio optimization to improve top and bottom line in close collaboration with BUs.
Drive annual pricing review per global guidance; provide market/competitive insights and support commercial teams in negotiations.
Own regional marketing & communication calendar and budget; lead messaging across engagement programs, digital campaigns, conferences and events to strengthen customer relationships and pipeline growth.