Senior Lifecycle Marketing Manager

Martie is an online shopping platform dedicated to making quality goods accessible and affordable while reducing waste. They are seeking a Senior Lifecycle Marketing Manager to lead their email, SMS, and push notification programs, optimizing customer retention and engagement strategies.

Responsibilities:

• The Klaviyo program, end to end
• The SMS rebuild
• Push notification strategy
• Personalization strategy and execution
• Performance reporting
• Cross-functional partnership

Requirements:

• 5-7+ years in lifecycle, retention, or CRM marketing roles
• Deep, expert-level Klaviyo experience. You've built complex flows, advanced segmentation, multi-channel automations, custom integrations across email, SMS, and push. You know the platform's edges, where it shines, and where it doesn't
• Experience building SMS flow programs from the ground up or rebuilding ones that weren't working
• Push notification experience as part of an integrated lifecycle program
• Personalization experience: segmentation strategy, dynamic content, predictive logic, customer journey mapping
• DTC e-commerce background, ideally in food, beauty, wellness, or subscription categories
• Comfort with data: you can pull, analyze, and pressure-test your own numbers without waiting for a data team to do it for you
• Strong brand sensibility. You write copy that doesn't sound like a discount circular even when it's promoting a discount
• Track record of measurable revenue lift from lifecycle work (be ready to share specific examples)
• Always be testing. If we're not learning something, we're not growing
• Experience at a high-growth DTC brand (you know what scrappy looks like)
• Subscription or memberships experience (we're launching one)
• Shopify ecosystem fluency (Shopify, Klaviyo, Junip, Fairing, etc.)
• Built reporting dashboards or worked closely with BI teams to do so
• Built AI-powered systems or workflows in a marketing context, or genuinely energized to build them (we're investing here)