Key skills
AISaaSSales
About this role
Role Overview
- Design and execute integrated marketing campaigns targeting automotive, defense, and industrial accounts, primarily in DACH and Europe.
- Own pipeline targets and campaign ROI, working hand-in-hand with sales on account prioritization and follow-through.
- Build the ABM strategy for SPREAD's top-tier enterprise accounts.
- Define the strategy for our owned events and ensure the external agency delivers on-brand.
- Represent SPREAD at industry events, trade shows, and conferences where engineering leaders gather.
- Collaborate with product marketing on positioning, content, and sales enablement assets that resonate with deeply technical buyers.
Requirements
- 5+ years in B2B demand generation marketing at a technical SaaS or engineering software company
- An engineering degree or deep experience in marketing to engineers
- Proven track record of building pipeline at enterprise accounts (100K+ ACV)
- Experience with ABM tools and tactics, and AI-native content creation across all formats (video, images, social, and written)
- Native-level English required. German is a strong plus.
Benefits
- Competitive salary plus performance-based bonus
- A team that ships fast and trusts each other
- Direct impact on how a category-defining product goes to market